Tottenham Hotspur Add Betano to Sponsorship Portfolio for 2026/27

Tottenham Hotspur have added Betano to their sponsorship portfolio for the 2026/27 season, bringing another major betting brand into the club's commercial network under new head coach Roberto De Zerbi.

The Betano partnership sits alongside Spurs' front-of-shirt deal with AIA and sleeve partnership with crypto exchange Kraken, giving the north London club a wide-ranging mix of financial and betting-industry sponsors.

Betano has expanded rapidly across the Premier League in recent seasons, also holding a principal partnership with Aston Villa, underlining just how competitive the betting sector has become for top-flight sponsorship real estate.

With De Zerbi replacing Thomas Frank at Tottenham Hotspur Stadium, the club's growing commercial roster, including the new Betano deal, reflects a period of change both on the pitch and in the boardroom.

Playdash will be watching closely as Spurs begin life under De Zerbi, with the Betano partnership another sign of how deeply intertwined betting brands and Premier League clubs have become.