Fulham Confirm SBOTOP as Principal Club Partner for 2026/27

Fulham have confirmed SBOTOP as a principal club partner for the 2026/27 season, bringing a well-known Asian betting brand into the Craven Cottage club's top tier of sponsors.

The SBOTOP partnership runs alongside Fulham's front-of-shirt deal with data firm Clickhouse and sleeve partnership with HiBob, giving the club a varied commercial portfolio heading into the new campaign under head coach Alvaro Arbeloa.

SBOTOP's arrival continues a trend of Asian-facing betting operators using Premier League principal partnerships to build brand recognition, even as the shirt front itself remains reserved for non-gambling sponsors under the league's phase-out agreement.

With Arbeloa now in charge following Marco Silva's departure, Fulham's commercial growth, headlined by the SBOTOP deal, comes at a time of transition both on and off the pitch at Craven Cottage.

Playdash will be tracking how Fulham's season under Arbeloa develops, with the SBOTOP partnership another reminder of how closely betting brands and Premier League clubs remain linked.