Newcastle United Confirm Knox Hydrate as New Front-of-Shirt Sponsor for 2026/27

Newcastle United have confirmed a new three-year partnership with hydration brand Knox Hydrate, who will appear on the front of matchday shirts for the men's first team, the women's side, and the academy sides starting with the 2026-27 campaign. The deal follows on from an earlier agreement that made Knox the club's first-ever training ground naming partner, with the Darsley Park facility having been renamed 'The Knox' as of July 1.

Club chief executive David Hopkinson described the agreement as a transformative moment for the organization's commercial growth, framing it as an investment in the club's long-term identity rather than a simple advertising placement. Knox Hydrate chief executive John Schaefer echoed that sentiment, tying the partnership to the brand's ambitions in the global hydration market and its desire to be embedded across the club's community.

Supporters who already bought the new 2026-27 home shirt will reportedly have the option to have the Knox logo applied afterward, while future batches of the home kit, along with the upcoming away and third shirts, are expected to carry the branding from the outset.