Liverpool's Official Partners List Features Three Betting Brands for 2026/27

Liverpool's roster of official partners for 2026/27 includes three betting-industry names, Interwetten, Ladbrokes, and Sportium, spread across the club's international commercial network under new manager Andoni Iraola.

The betting brands sit within Liverpool's wider Official Partners tier, alongside names like EA Sports, PayPal and Coca-Cola, distinct from the club's front-of-shirt deal with Standard Chartered and sleeve partnership with Expedia.

Ladbrokes is one of the UK's most established bookmakers, while Interwetten and Sportium extend Liverpool's betting-industry reach into European markets, reflecting how widely gambling brands are distributed across the club's partner network even without a shirt presence.

With Iraola replacing Arne Slot at Anfield, Liverpool's off-field commercial activity continues at pace alongside the on-field transition, with betting partnerships remaining a consistent feature of the club's sponsorship portfolio.

Playdash will be tracking how Liverpool's season under Iraola unfolds, with names like Ladbrokes, Interwetten and Sportium a reminder of how closely betting markets follow one of the Premier League's biggest clubs.