Ipswich Town Add 8XBet as Club Partner Ahead of 2026/27 Season

Ipswich Town have added 8XBet as a club partner for the 2026/27 season, bringing another betting-industry name into the Portman Road club's commercial lineup as the Tractor Boys prepare for the new campaign under head coach Gary O'Neil.

The 8XBet deal sits alongside Ipswich's front-of-shirt partnership with Halo Service Solutions, giving the club a wider betting-industry presence across its matchday sponsorship portfolio.

8XBet, an Asia-focused betting operator, has expanded its Premier League footprint across multiple clubs this season, also appearing among Chelsea's regional partners, underlining the brand's push for visibility in English top-flight football.

O'Neil's arrival following Kieran McKenna's departure marks a fresh chapter for Ipswich, and the club's growing list of partners, including 8XBet, reflects the commercial opportunities that come with life in the Premier League.

Playdash will be following Ipswich's progress under O'Neil this season, with the 8XBet partnership another sign of how deeply betting brands remain embedded across the newly promoted clubs.