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Esports World Cup 2026 Adds Bigo Live as MENA Partner Amid Packed Tournament Calendar

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The Esports World Cup 2026 has added livestreaming platform Bigo Live as its official content partner for the Middle East and North Africa region, part of a broader push to expand the tournament's reach into new audiences.

The announcement comes as the event's packed schedule continues to draw attention, including its Call of Duty: Black Ops 7 competition, which features an extensive bracket of teams competing across the tournament window.

The MENA partnership reflects the growing importance of regional streaming platforms in esports' global expansion, as organizers look to grow viewership beyond traditional Western markets while the World Cup's various game titles continue their competitions through the summer.

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