Nottingham Forest Confirm Bally's Casino as Principal Club Partner for 2026/27

Nottingham Forest have confirmed Bally's Casino as a principal club partner for the 2026/27 season, bringing a major gambling and casino operator into the City Ground club's top commercial tier.

The Bally's Casino deal runs alongside Forest's kit partnership with adidas and sleeve deal with Ideagen, adding a betting-industry name to a club that has undergone plenty of change this summer under new head coach Oliver Glasner.

Bally's has been expanding its football sponsorships in recent seasons, and the Forest partnership gives the brand a foothold at a City Ground club coming off a season that included Europa League involvement.

Glasner's appointment, following Vitor Pereira's departure, and the signing of Xaver Schlager have dominated Forest's summer headlines, but the club's commercial growth, headlined by Bally's Casino, shows a busy period off the pitch too.

Playdash will be watching how Forest fare under Glasner this season, with the Bally's Casino partnership another example of the betting industry's continued presence across the Premier League.